In this article, we will talk about successful businesses, as well as the role of branding in a professional field. More importantly, however, the great power and influence of SEO in branding your business will be taken into consideration. You can perform Radio Branding, TV Branding, Magazine Branding, or any type of branding you think is right for your business. Undoubtedly, these days you cannot ignore digital branding. We help you create the best digital branding for your business.
There are restaurants where people stand in long queues to eat there. Some products should be ordered in advance. There are some tickets that will be sold out immediately. Some cars are sold before they are even manufactured. There are advisers who are fully-booked for the upcoming 6 months, as well as hairdressers whose salaries are ten times more than the rest. Some people don’t look for the customers, rather, the customers look for them.
Why are these things happening in a world with so many choices? Why, despite the many choices we make, do people still wait in long queues, pay more money, or reserve some of these products and services beforehand? Why are these people and products in such high demand? Why is this happening? The answer lies in two words. These companies have been branded and people trust these brands.
What is digital branding like for a business owner?
As a business manager, when you think of digital branding, the first thing that comes to mind is going to digital marketing agencies. When you visit a Digital Marketing Agency, in order to give you short-term satisfaction, they do not pay attention to the quality of the work, and in the end, after a lot of bragging, provide you with several Facebook and Google advertisements, and call this branding through digital marketing.
Let me be frank, if your brand does not generate sales or expand your business, and is shown only a few times in different advertisements and platforms, you won’t have a successful brand. Therefore, you have to change or improve your branding method. If your business is new, Facebook and Google ads will be a waste of your investment. In this case, I have written many articles that I suggest you read.
SEO is the best channel for digital branding
SEO is undoubtedly the best way to create digital branding. Would you like to know the reason? Pay attention to this statistic; 93% of those who are about to buy a product online search for it in search engines like Google to obtain more information beforehand.
The most important statistic you need to know is that 90% of those who search for information on the type of product or service they are looking for, haven’t decided on which site, company or brand they will buy from. Consequently, being on the first page of Google can give you 10 times more than internet ads for free.
Furthermore, without wasting thousands of francs, you can have a successful business, or at least be the best in your market.
A Solid Online Brand Reputation with SEO
An important part of the turning point of online Brand Reputation and SEO is to beat Google’s first rankings in terms of the keywords related to your products, services, and brands so that the users become accustomed to you and don’t forget about you in a hurry. At Sitawo, we will design and perform the best possible strategy to enable you to cover 80% of the keywords in your business field.
Imagine that you own a camera store and an internet user wants to buy a camera from you, so any word or phrase they search on Google produces one of the most informative articles and best-selling products on your site. Of course, this user will trust you more compared to your competitors, and will eventually become your customer. SEO can make your brand stand out in the minds of internet users forever.
Correcting a Bad Brand Reputation with SEO
Are you tired and frustrated with dissatisfied competitors and customers, or other critics who have posted a lot of gossip about your products and brands on Google’s first page? Don’t worry, this always happens to successful businesses.
In order to prevent this from happening, SEO works its magic by removing all bad news and gossip to Google’s second and third pages and lists your articles and content at the top of Google.
In this technical case, I have more than 6 years of experience. If you are also having problems with Brand Reputation, we are surely the best option in this regard, as solving this problem requires much expertise and experience, and we are the best in this field.
All types of Branding
Generally, branding is performed in three areas:
- Personal Branding, meaning that it focuses on branding an individual.
- Product Branding, which works on the branding of your product.
- Company Branding, which applies to the brand on the title and slogan of your company.
Firstly, we will discuss and analyze your business together, and then, based on the information and the result of the research, we will focus on your branding in accordance with one of the branding areas along with your all-important goal.
For free advice, contact me. Hope to meet you at one of my workshops.
Learn more about Reputation management